The future consumer: from idle to agile - Middle East
Digital Transformation - Body
Skillset.The second key to true digital transformation of legacy operations is developing the distinct skillsets required to drive digital at scale. For example, effective storytellers are needed to connect technologists with business executives and operating personnel. Traditional technologists are rarely good storytellers and often fail to win full executive team support for their ideas, severely constricting value potential. Read more
Digital age storytellers (including automated storytellers) are needed to articulate in non-technical language the insights within analytics, graphs, or charts—thus “humanizing data.” At a higher level, storytellers help people across the company develop a shared vision and understanding of how digital will be deployed, what will make it effective, and how everyone can work together to make it happen.
Storytellers help people across the company develop a shared understanding of how digital will be deployed, what will make it effective, and how everyone can work together to make it happen.
Another crucial skillset for digital transformation is the ability to lead and facilitate ecosystem-wide collaboration, which includes the ability to design and run platforms as traditional EDI connections rapidly give way to open API frameworks, enterprise integration evolves into integration platform as a service (iPaaS) offering, and software domains transform into the platform concept.
A further key to realizing full value from digital investments is the ability to understand the user requirements and preferences through the entire customer journey, then orchestrate operations and technology to positively differentiate customer experience. This has given rise to experienced designers and design thinkers whose skillsets range well beyond traditional interface design concepts.
|Toolset. Your evolving digital mindset and corresponding new skillsets shape your choices and application of digital toolsets—which is essentially the opposite of what is happening in most companies today. Only when the hierarchy of mindset, skillset, and toolset is clearly understood and rigorously honored can a company say it has truly transformed itself to compete in the digital age.|
Digital Transformation - Footer
A Culture of Connectivity
Where will a true digital transformation carry your company? We call this destination “a culture of connectivity.”
Legacy businesses have invested heavily in digital to become more fully part of the connected world, because they recognize this is increasingly essential to serving customers and sustaining operational competitiveness. However, their corporate cultures are seriously impeding their progress, as people resist or struggle to adapt to the seamless end-to-end ways of working required to realize full value from digital technologies. Legacy company cultures were not crafted for a connected world. This is why a true digital transformation—encompassing mindset and skillsets, as well as toolsets—is an absolute necessity.
Legacy company cultures were not crafted for a connected world. That is why a true digital transformation—encompassing mindset and skillsets, as well as toolsets—is an absolute necessity.
In the envisioned end state, your entire company will be intrinsically inclined and practically prepared to make digital technologies integral to its business strategy and operations. Connectivity is second nature. All parts of the organization readily embrace and cohesively apply digital technologies toward shared goals. Your culture of connectivity allows you to reap full returns on all your digital investments.